FW 2025 Impact Report_12.20.25 - Flipbook - Page 24
THE GOAL
Advance public narratives that protect science-based vaccination policies,
prevent adoption of policies that reduce access and uptake, and build parent
confidence in childhood vaccines.
THE STRATEGY
We need effective, research-backed framing of childhood vaccination to
be playing in surround sound and on repeat.
To meet the challenge, the American Academy of Pediatrics has partnered
with FrameWorks, along with strategic communications partners Upswing, M.
Harris & Co., and Precision Strategies, to launch a large-scale narrative
intervention to boost vaccine confidence and protect the public health
infrastructure for vaccination in the United States.
from physicians,
A challenge we frequently hear
working in public health is:
advocates, and other partners
in this moment? In our
How do we cut through the noise
ing that FrameWorks’
own communications, we’re find
munications finally
approach is helping vaccine com
paign, we’re going to
break through. Through this cam
erstand how vaccines
help so many more people und
and communities.
work and how they benefit kids
public affairs,
—Susan Martin, vice president of
American Academy of Pediatrics
24
