FW 2025 Impact Report_12.20.25 - Flipbook - Page 25
Together, we’re flooding the national discourse—specifically targeting parents and
policymakers—with well-framed messages about childhood immunization across
a range of channels.
Social media
influencer content
TV storylines
Advertising and
other paid strategies
Pediatricians
and other
trusted medical
professionals
PSAs
Podcasts
News media
This campaign is supercharging the most trusted group of messengers—the
Academy’s 67,000+ member physicians—to push out well-framed
communications in all the places they already reach, plus some new ones.
185
million
impressions as of
December 2025
25
