FW 2025 Impact Report_12.20.25 - Flipbook - Page 30
Meeting
the
Moment
This year, we’ve seen threats to
democracy, civil society, and human
rights that are unlike anything we’ve
faced in our 26 years as an
organization. In this moment, we’re
doubling down on our efforts to equip
organizations, storytellers, fields, and
movements with real-time insights and
guidance for combatting harmful
rhetoric, changing narratives, and
shifting cultural mindsets.
This year, we have:
Conducted rapid-response
briefings to help partners
navigate urgent strategic
challenges: from responding
to federal overreach in
communities, to talking
about childhood vaccines
amid misinformation.
92%
Produced in-the-moment
tools and resources to guide
communications about
real-time issues as they
unfolded: from autism and
neurodiversity to unlawful
immigration raids.
of FrameWorks audiences said that it is
important or extremely important for their
field to have consistent and aligned framing.*
Collaborated with
journalists, screenwriters,
and Hollywood
showrunners to identify
strategies for advancing
productive narratives about
systems and power in
popular media.
98%
of FrameWorks audiences reported a need
for guidance on framing, mindset shifts,
narrative, and/or culture change.*
*based on an October 2025 audience survey with >300 respondents
For me, organizations like FrameWorks provide much-needed inspiration
and hope in a time and space that feels pretty broken and hopeless.
—Robin Barry, University of Toledo
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