FW 2025 Impact Report final - Flipbook - Page 25
The Road Ahead
In the coming year, FrameWorks will:
Guide the campaign to embed key messages and
ideas in pop culture spaces. We’re collaborating with
Harmony Labs on a path-breaking analysis of where
vaccine-hesitant people gravitate so we can reach
them through TV storylines, news coverage, and in
other places they already like and trust.
Conduct more and deeper research, particularly
among Spanish speakers and Black parents, to
develop framing that is responsive to inequities and
more effective at building understanding and
confidence across communities.
Release new guidance on how to navigate questions
around trust and misinformation in vaccine
conversations.
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