Table of Contents (5) - Flipbook - Page 13
F
raming is a critical strategy for advancing the goals of mission-driven
organizations. For the last 25 years, FrameWorks has been working with partners
to apply this tool to drive change. Over this time, we have worked with partners on
issues from early childhood to public health to reframe public conversations in
ways that shift assumptions about the way the world works and build public will
for change.
As we move into 2025, the urgency of using frames and narratives to shift
mindsets is palpable. In the years to come, FrameWorks will continue conducting
and sharing timely and rigorous research with the field, while also thinking
critically about the best ways to ensure that this research has a measurable
effect in the world. In short, we are doubling down on impact.
That means continuing and deepening collaborations with mission-driven
organizations while also working with those who have other forms of cultural and
narrative power. We are eager to find new ways to use framing research to shift
the way we think about the world, the people in it, the issues we face, and the
solutions we need.
PAULA TYLER
BOARD CHAIR, FRAMEWORKS
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