Table of Contents (5) - Flipbook - Page 19
“It’s no longer just about child abuse and neglect
prevention; it’s about changing the way society
supports children and families in this country. It’s
about creating the conditions for all kids and
families to thrive. Transforming the narrative is vital.”
–Jennifer Jones, chief strategy officer, Prevent Child Abuse America
More than just tangible victories, this shift represents a fundamental
change in how we approach support for children and families. It is
now deeply intertwined with both developmental psychology and
framing science. As Jennifer Jones, chief strategy officer of PCA
America puts it, “It’s no longer just about child abuse and neglect
prevention; it’s about changing the way society supports children and
families in this country. It’s about creating the conditions for all kids
and families to thrive. Transforming the narrative is vital.”
While the impact of this shift is undeniable, there’s more narrative
and policy work to be done. As we look to the future, items on the
reframing agenda are clear. One involves reimagining the “child
welfare” system as a “child and family wellbeing system.” This shift is
more than just a name change; it’s a reorientation of policies,
practices, resource allocations in public agencies, and more.
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