Table of Contents (5) - Flipbook - Page 22
GOING BACK TO THE
ESSENTIALS
Over the course of our 25th year, we’ve learned that for many folks
(including us!), understanding the fundamentals of framing is just as
important as framing guidance on specific issues. To that end, we’ve
created some new resources—and compiled existing ones—to make it
easier to access our time-tested insights and recommendations for
understanding mindsets and advancing narrative change.
NEW INSIGHTS ON OUR NEW WEBSITE
In November, we launched a new website in collaboration with our longtime
partners at Constructive. On this new site, we‘ve placed our foundational
tools, insights, and recommendations front and center to help our audiences
go back to (or start with) the basics, explore framing in practice, and learn
about the real-world impact of collaborative reframing efforts.
Framing Fundamentals - Here, users can learn about what
framing is and why it matters.
Common Questions - We’ve compiled answers to essential
framing questions, such as: “What are cultural mindsets?”
Before and Afters - This new interactive tool contrasts
framing that helps and framing that doesn’t.
Impact Stories - This page compiles real-world examples
of the impact of effective framing in practice.
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