Table of Contents (5) - Flipbook - Page 44
CHANGING NARRATIVES
IN POP CULTURE
As we usher in a new year, we are committed to finding new ways to
create impact through framing and narrative change. This year, Ishita
Srivastava joined the FrameWorks team as vice president of cultural
strategy, bringing with her an expertise in social justice movements
and culture change. In the coming months and years, FrameWorks
will be identifying strategic opportunities to leverage media,
communications, and pop culture to shift cultural mindsets.
“Cultural strategy is a
tool of social change.”
“These relationships
need to be
transformational, not
just transactional.”
Check out this fireside chat between Ishita
and CEO Nat Kendall-Taylor to learn more
about cultural strategy and the importance
of working with storytellers to reach people
and create social change.
“We take what we
have and bring it
to people who
can use it.”
“It takes deep organizing
and relationship-building.”
44
